New Service: Hacking the Brain of a Management Consultant

Strategy is about choices and decisions. It’s first about the choice of battles to fight. And then about the choice of options to adopt in the aim of winning each one of those. LEARN MORE
Just imagine the power a shifted mindset can give you and your organization! To cut a story short, you’re right, we can! And you will thank us later for it.
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Hats off! And for that, we will help you, and will top what you’re investing in your development with even more than what you have put in.
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Welcome to the right place! Our workshops are the result of extensive search efforts and are the most recent the industry has developed to ensure you’re stronger than your challenges today and tomorrow.
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How about we challenge that? Come check for yourself and we’ll ask you again when you’ve tried some.
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Lucky you! Now click below and allow us to show you around.
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Ahhhh, a Flinstone! We’ll spare you the frustration of what doesn’t work anymore and ensure you and your organization are stronger than your challenges today, and tomorrow. You’ll thank us for it.
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Case Studies


Z Telecom

The Solution We knew we had the antidote and we wanted to make a lasting change that would impact Z’s day-to-day operations long after our intervention is over. It was a clear issue of mindset, and no matter the number of skill building hours invested, nothing would make a difference until the mindset is where it needs to be. And […]

When Z telecom wanted to sort out its collaboration challenges, “trace was brought on board and was briefed about the dysfunctional patterns that are hindering the progress of many vital initiatives: employees and teams were focused on themselves and showed little care to what comes next in the chain.


Bank B

In such an arena, many Banks, of which Bank B, have resorted to mergers and acquisitions coupled with innovative marketing strategies and aggressive recruitment and retention plans to gather what it takes to be among the top alpha banks of the country. These strategies, along with the growth they secure, bring a series of challenges related both to the new […]

In the industry that forms the backbone of the economy in Lebanon, training and development of the human potential that makes it as such becomes as much a duty as it is a belief of HR and senior leadership.

Let alone the harshness of the market, the conditions of the world economy and its requirements, and the challenges of growth that banks are faced with.


Bank O

Some of the vital challenges HR had to deal with to support the Bank strategies were directly related to customer service and employees disengagement; the culture has always been pure aggressive selling and growth with no real attention to customer or employee experience and satisfaction. This has resulted in a high number of complaints received daily from customers, losing prospects […]

Bank O has been expanding locally and internationally while simultaneously setting the ground for an enhanced customer experience at all its touch points. While it gained increased shares through opening new branches all over Lebanon and abroad, talent development became a priority to help the bank grow in a healthy-sustainable manner.


DAnny D.

Bank Audi – A journey of transformation



Tala Hajj

Head of The Academy – Bank of Beirut

It was very interesting working with “trace because they are regional so they can provide the international standards but at the same time they adapt it to the Lebanese culture. Stretch Dimension Selling and Secrets Of Wowing Customers workshops have really changed the attitude, the competence and the know–how and skills of our Personal Banking representatives.

Nour Shebaro

Nour Shebaro

Director of Human Ressources - Touch

Our engagement with “trace during the “Shifting Mindsets” workshop has been a unique and valuable experience. Its uniqueness has originated from the capabilities and expertise that “trace has and that enabled them to manifest their international exposure and specialization along with a local twist and understanding of our culture that was among the success factors of the project.




Upcoming public Workshops

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The Speaker

The wisdom and practicality of the best of what neuroscience, the theater, media studies, and modeling techniques have to offer, are all gathered in this […]




Fierce Conversations

This modular workshop is at the core of our people management and leadership development programs. Besides refocusing mindsets around the vital role that real, unmasked, […]



Resolute for 2018?

Another new year, another resolution? Did you make one? Do you know people who have? Allow me to make a prediction, and it’s this: that […]


Wael El Helou – Speaker at the Fierce Summit, Seattle

September 13, 2017

We are glad to announce that our Director and International Trainer Wael El Helou was part of a panel at the Fierce Summit in Seattle, speaking about […]

800x600 paper plane

Leadership Is About Making It Happen

There is an ocean that lies between those with ideas, and those who know how to turn them into reality. Success is based on one’s […]

Our Team


Wael El Helou

From managing one corporate transformation to another, Wael has lead a multi-disciplinary corporate career that, combined with an eloquent passion to make a difference, has […]


Joelle G. El Helou

Joelle is the MD of Arbinger Middle East, and a co-founder and Director of “trace. She’s a Certified Arbinger Facilitator and Coach (Arbinger, USA), a […]


David Molden

David is a personal development consultant and executive coach specialising in work/life transition experiences and working internationally under the brands DMCWorld and living4real. His approach […]

Master Facilitator

Frida Chehlaoui

Frida Chehlaoui is a strategic planner and the founder of colorblind, a think-tank designed to bring creativity to the heart of businesses by connecting tasks […]


Hiba & Nelly

Our Client Relations Team is there to listen, craft, and follow-up to ensure you get a solution to the challenges you’re facing rather than to sell […]

Head of Client Relations


Our Brand Ambassador is the guardian of our brand, the castle of our R&D and the bank of our insights. She sets the seal on us delivering […]

Brand Ambassador

Rabih & Rana

Our Admin and Logistics team guarantees that your contact points with our organization are friendly and easy to navigate through.

Admin & Logistics

Our International Partners

Our Clients

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