Category: Our team main

Wael El Helou

From managing one corporate transformation to another, Wael has lead a multi-disciplinary corporate career that, combined with an eloquent passion to make a difference, has lead him to co-found “trace and to dedicate his life to making people and organizations stronger than their challenges.

From the street-smart world of workmanship in Europe to the complex corporate FMCG arena of Unilever in the GCC and the complicated leadership of family business expansions and institutionalizations in the Levant, he came to be known for his strategic creativity and executional make-it-happenness.

Today, he’s a strategy and change facilitator, a transformation catalyst, an Organizational Relationship System Coach, an executive coach, an NLP Master Practitioner, Director of CRR Lebanon and an impactful international trainer whose skills are sought from London and Paris to Indonesia, India, Moscow, Johannesburg, the GCC and the Levant.

He has been there when business flourished and has survived crisis and plans that went off-track. All that makes him real in his standing in a leader’s as well as a team member’s shoes and in dealing with their issues as his.

Joelle G. El Helou

Joelle El Helou is the Managing Director of The Arbinger Institute (U.S.A) in the Middle East, and the co-founder and Director of “trace.

She is a sought after Transformational Expert, a Speaker that specializes in Shifting Mindsets and a Master Trainer.

Joelle comes from a seasoned career in regional and multinational corporations where she grew from territory sales manager, to country manager, to international product manager, growing the $600 million revenue brands she managed all over the world, leading international integration strategies and serving on upstream product development teams.

Throughout her extensive career, Joelle has developed programs and performed speeches for organizations, audiences and teams in Europe, Asia, North America, LADA, and the Middle East.

At “trace, she is the Developing & Implementing an Outward Mindset™ Guru, in addition to her being the brain and muscles behind some of our renown upskilling programs; she’s “trace’s product development and customization expert and is behind the success of many of our clients who praise her focus on results, persistence, honesty, people development skills, passion and motivational style.

Joelle has helped develop people from different backgrounds and walks of life; from Directors and CEOs, to Medical Physicians, Engineers, Executives from the corporate world and many more.

She has trained masters students and seniors on Leadership topics delivered in Saint Joseph University and organized at the American University of Beirut, and has spoken in front of attendees in international events amongst which are YPO chapters (Young Presidents Organization).

Scroll to top