Joelle G. El Helou

Director

Joelle G. El Helou

Joelle El Helou is the Managing Director of The Arbinger Institute (U.S.A) in the Middle East, and the co-founder and Director of “trace.

She is a sought after Transformational Expert, a Speaker that specializes in Shifting Mindsets and a Master Trainer.

Joelle comes from a seasoned career in regional and multinational corporations where she grew from territory sales manager, to country manager, to international product manager, growing the $600 million revenue brands she managed all over the world, leading international integration strategies and serving on upstream product development teams.

Throughout her extensive career, Joelle has developed programs and performed speeches for organizations, audiences and teams in Europe, Asia, North America, LADA, and the Middle East.

At “trace, she is the Developing & Implementing an Outward Mindset™ Guru, in addition to her being the brain and muscles behind some of our renown upskilling programs; she’s “trace’s product development and customization expert and is behind the success of many of our clients who praise her focus on results, persistence, honesty, people development skills, passion and motivational style.

Joelle has helped develop people from different backgrounds and walks of life; from Directors and CEOs, to Medical Physicians, Engineers, Executives from the corporate world and many more.

She has trained masters students and seniors on Leadership topics delivered in Saint Joseph University and organized at the American University of Beirut, and has spoken in front of attendees in international events amongst which are YPO chapters (Young Presidents Organization).

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